| 论负面新闻信息传播的正面引导 |
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| 引用本文： | 王艺,付君清. 论负面新闻信息传播的正面引导[J]. 西华师范大学学报(自然科学版), 2003, 0(6): 134-136 |
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| 作者姓名： | 王艺 付君清 |
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| 作者单位： | 四川大学 四川成都610064(王艺)，四川大学 四川成都610064(付君清) |
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| 摘 要： | 负面新闻信息作为正面新闻信息的对立面,是大众媒介经常性的、不可或缺的重要传播内容。任何新闻信息在媒介的传播中,均有正、负两种效果。要将负面新闻信息的负效果降低到最小程度,媒介须通过对负面新闻信息的选择性传播、倾向性传播、舆论引导等有效途径,对负面新闻信息进行正面引导。
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| 关 键 词： | 负面新闻信息 传播负效果 正面引导途径 |
| 文章编号： | 1005-1465(2003)06-0134-03 |
| 修稿时间： | 2002-12-15 |
POSITIVE GUIDANCE OF NEGATIVE REPORTS |
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| WANG Yi,FU Jun-qing. POSITIVE GUIDANCE OF NEGATIVE REPORTS[J]. Journal of China West Normal University(Philosophy & Social Sciences), 2003, 0(6): 134-136 |
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| Authors: | WANG Yi FU Jun-qing |
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| Abstract: | Negative reports constitute a frequent and indispensable part of the mass media coverage. They exist as the opposite side of positive reports. Besides, any report has both positive and passive effects in communication. The mass media is responsible for the guidance of negative reports and reduction of its negative effect by means of selective communication and tendentious communication. |
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| Keywords: | negative report passive effect ways of positive guidance |
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