Relationship management as antecedents to public communication behaviors: Examining empowerment and public health among Asian Americans |
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| Affiliation: | 1. Jack J. Valenti School of Communication, 101 Communication Bldg., University of Houston, Houston, TX, 77204-3002, United States;2. Department of Communication, 16 Garey Hall, Villanova University, Villanova, PA 19085, United States;1. Jack J. Valenti School of Communication, 101 Communication Bldg., University of Houston, Houston, TX, 77204-3002, United States;2. Department of Communication, 16 Garey Hall, Villanova University, Villanova, PA 19085, United States;1. School of Communication, University of Houston, Houston, TX, USA;2. Waikato Management School, The University of Waikato, Private Bag 3105, Hamilton 3240, New Zealand;3. Department of Communication, Pompeu Fabra University, Roc Boronat, 138 08018 Barcelona, Spain;1. Departament of Communication and Social Psychology, University of Alicante, San Vicente del Raspeig, Alicante, 03690, Spain;2. Technology Transfer Office, University of Alicante, San Vicente del Raspeig, Alicante, 03690, Spain;3. School of Computer Science and Informatics, Cardiff University, Queen''s Buildings, 5 The Parade, Roath, Cardiff, CF24 3AA, UK |
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| Abstract: | This study examined the effects of relationship management by community health organizations on the situational perceptions, and, in turn, on information behaviors about health issues among community members. Survey data with 222 Asian Americans indicated that trust and control mutuality played different but complementary roles on problem recognition, involvement recognition, and constraint recognition, which then differently impacted four information behaviors ranging from information attending, information forwarding, information sharing, and information seeking. This study proposed and tested a public-oriented model and contributed to two lines of research: examining public-centered consequences of relationship management and exploring antecedents to the formation of publics. It has practical implications on fostering relationships and empowering community members. |
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| Keywords: | Relationship management Situational perceptions Communication activeness Information behavior Situational theory of problem solving Community empowerment |
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