The transference of theoretical models to productive transdisciplinary intersections in public relations management: Eight case studies addressing wicked problems |
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| Affiliation: | 1. Departament of Communication and Social Psychology, University of Alicante, San Vicente del Raspeig, Alicante, 03690, Spain;2. Technology Transfer Office, University of Alicante, San Vicente del Raspeig, Alicante, 03690, Spain;3. School of Computer Science and Informatics, Cardiff University, Queen''s Buildings, 5 The Parade, Roath, Cardiff, CF24 3AA, UK;1. Jack J. Valenti School of Communication, 101 Communication Bldg., University of Houston, Houston, TX, 77204-3002, United States;2. Department of Communication, 16 Garey Hall, Villanova University, Villanova, PA 19085, United States;1. Moody College of Communication, University of Texas at Austin, United States;2. Neeley School of Business, Texas Christian University, United States;3. Faculty of Business and Information Technology, University of Ontario Institute of Technology, Canada;1. Republic of Korea Army, Republic of Korea;2. University of Tennessee, United States;1. College of Communication, DePaul University, 14 E. Jackson Blvd., Suite 1245, Chicago, IL, 60604, United States;2. Southern Methodist University, Meadows School of the Arts, P.O. Box 750356, Dallas, TX, 75275, United States |
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| Abstract: | This work aims at offering a trans-disciplinary, critical and realistic perspective of the intervention of Public Relations (PR) in Wicked Problems (WP). WPs are complex problems with perverse effects on social issues which affect all the components of the socio-economic system: public and private organizations, their stakeholders and citizens. First, we deeply review the academic literature for analysing the controversy between rhetoric and realistic approaches in WPs management. Later, we present a set of real-world experiences developed from the humble intelligence of PR. In these cases, PR play an important role both, as facilitators of the dialogue between knowledges and ignorances, and by enabling the participation of involved actors, including, in some cases, undergraduate students in PR.The outcomes of these 8 action research cases share the resignification of PR’s practice and discourse. In addition, all they show evidence that 1) it is possible to go beyond habitus and 2) that PR, from a critical and trans-disciplinary perspective, can serve as a stimulus for collective intelligence and improve social and organizational quality. |
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| Keywords: | Public relations Wicked problems Trans-discipline Dialogue of knowledges and ignorances Public relation’s intelligence Resignification |
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