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Pseudo-Opinions on Public Affairs
Authors:BISHOP, GEORGE F.   OLDENDICK, ROBERT W.   TUCHFARBER, ALFRED J.   BENNETT, STEPHEN E.
Affiliation:George F. Bishop is a Senior Research Associate, Robert W. Oldendick is a Research Associate, and Alfred J. Tuchfarber is Director, Behavioral Sciences Laboratory at the University of Cincinnati. Stephen E. Bennett is Associate Professor of Political Science at the University of Cincinnati. The research reported here was supported by a grant from the National Science Foundation (SOC78-07407). The authors want to thank Howard Schuman and Stanley Presser for their comments on a presentation of a previous version of this paper at the annual conference of the American Association for Public Opinion Research, Buck Hill Falls, Pennsylvania, June 1979.
Abstract:This article reports on the often suspected but rarely researchedtendency of survey respondents to give opinions on topics towhich they have given little or no thought. The findings, basedon a question about a fictitious public affairs issue, do showthat the magnitude of the problem is substantial. But the dataalso demonstrate that this phenomenon does not represent simplerandom error, reflecting instead basic social-psychologicaldispositions which can be elicited, unwittingly, in the contextof the interview.
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