大学CI战略的意义及导入对策

C I战略的导入及全方位运作,已经成为企业进入市场的一个必备条件。随着市场经济的进一步发展及加入WTO后所面临的紧迫形势,按市场经济的要求进行高校的运作已经成为一种客观必然,因此大学C I战略的导入,必将成为新一轮高校竞争的热点。

Significance of College Corporate Image (CI) Strategy and Measures of its Introduction

The introduction of CI strategy,with its all-sided implementation,has become an essential condition for a corporate to enter the market.With the further develoment of market economy and increasing urgency we face after our accession to WTO,to implement colleges and universities in accordance with the market economy turns out to be an objective necessity.Therefore,the introduction of college CI strategy is sure to become a hot spot in a new round of college competition.