| 论商业化写作的异化与交往理性的构建 |
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| 引用本文： | 沈晴.论商业化写作的异化与交往理性的构建[J].郑州航空工业管理学院学报(社会科学版),2010,29(4):17-20. |
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| 作者姓名： | 沈晴 |
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| 作者单位： | 郑州航空工业管理学院,河南,郑州,450015 |
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| 基金项目： | 河南省科技厅软科学研究项目"社会主义核心价值观和当代文学的精神建构" |
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| 摘 要： | 商业化写作作为一种消费社会中文学与市场结盟的时代产物,在创作方式、发表流程、对话机制和写作姿态上与传统写作截然不同。文章通过对商业化写作商品属性和读者意识的分析,深入探讨了创作主体个性的消融、作品的物化等种种创作异化问题,提出了以＂交往理性＂构建文学与市场、文学与读者良性互动的创作理想。
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| 关 键 词： | 商业化写作 市场 交往理性 |
Alienation of Commercial Writing and Construction of Communicative Rationality |
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| SHEN Qing.Alienation of Commercial Writing and Construction of Communicative Rationality[J].Journal of Zhengzhou Institute of Aeronautical Industry Management(Social Science Edition),2010,29(4):17-20. |
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| Authors: | SHEN Qing |
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| Abstract: | Commercial writing is a creature of literature and market alliance of the age. In mode of creation dialogue, publication process, dialogue mechanism and writing attitude, there are many differences from the traditional. Based on the analysis of writing commercial commodity properties and editors＇sense of readers, this article deeply explored the issue on writer＇ s personality ablation and alienation of literature, Propose an ideal of using the ＂ communicative rationality＂ achieve a positive interaction between literature, market and readers. |
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| Keywords: | business writing market communication reason |
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