| 广播广告与电视广告特色比较 |
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| 引用本文： | 王珩. 广播广告与电视广告特色比较[J]. 中南民族大学学报(人文社会科学版), 2003, 23(4): 182-184 |
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| 作者姓名： | 王珩 |
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| 作者单位： | 中央民族大学,文学与新闻传播学院,北京,100081 |
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| 摘 要： | 本文从媒介优势、媒介构成要素特色等角度对广播广告和电视广告进行了比较分析。作者认为,广播广告是电子媒介中唯一纯听觉广告,声情并茂,接收行为活跃,信息传播自由度高,制作程序简单,而电视广告声画结合,视听兼备,综合多种艺术手段,影响范围广,渗透力强等特点。
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| 关 键 词： | 媒介优势 构成要素 |
| 文章编号： | 1672-433X(2003)04-0182-03 |
| 修稿时间： | 2003-04-08 |
A Comparison between Ads on TV and Ads on Radio |
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| WANG Heng. A Comparison between Ads on TV and Ads on Radio[J]. Journal of South-Central University for Nationalities:Humanities and Social Science, 2003, 23(4): 182-184 |
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| Authors: | WANG Heng |
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| Abstract: | This paper makes a comparison between ads on TV and ads on radio from the aspects of advantages and component of media. It is pointed out that ads on radio are audio, free to spread information and combine voice and sentiment whereas ads on radio combine voice and pictures, are both audible and visible, and synthesize a variety of artistic means. |
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| Keywords: | advantage of media component |
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