新闻传播学应加强质化研究

随着我国新闻传播学的发展，研究方法显得日益重要。我们不仅需要注重量化研究。也需要注重质化研究。因为在当今中国新闻传播的语境下，质化研究不仅重要，而且非常必要，同时我们在运用质化研究中还须注重科学规范。此外，质化研究与量化研究相结合才能更好地研究新闻传播学中各种复杂的理论问题。

Journalism and Communication in Need of Qualitative Studies

With the development of the subject of journalism and communication, the role of research methods is more and more important. Both quantitative research and qualitative research are necessary. We not only should focus on quantitative research, but also should strengthen qualitative research. Because qualitative research helps to promote studies in journalism and communication in China. In addition, we must follow the standardization of quantitative method. For the purpose of solving some complex problems of journalism and communication, we ought to combine quantitative research and qualitative research.