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浙商竞争力的解析与提升
引用本文:张宗和. 浙商竞争力的解析与提升[J]. 浙江社会科学, 2011, 0(10)
作者姓名:张宗和
作者单位:浙江工商大学经济学院;浙商研究中心浙商竞争力研究所,杭州310035
摘    要:浙商竞争力有其构成要素、作用机理和表现形式,目前浙商竞争力既有优势又存在问题;浙商竞争力提升的成效取决于浙商是否选择提升竞争力的行为,这一选择又取决于市场环境和浙商对市场信息的解读;因此,提升浙商竞争力必须改善市场环境和提高浙商素质,构建提升浙商竞争力的动力机制.

关 键 词:浙商  竞争力  行为分析  提升

The Analysis and Promotion of Zhejiang Businessmen's Competitiveness
Zhang Zonghe. The Analysis and Promotion of Zhejiang Businessmen's Competitiveness[J]. Zhejiang Social Sciences, 2011, 0(10)
Authors:Zhang Zonghe
Affiliation:Zhang Zonghe(College of Economics,Zhejiang Gongshang University,Hangzhou 310035)
Abstract:Zhejiang businessmen's competitiveness has its constituent elements,mechanism and forms,which has both advantages and problems nowadays.The paper pointed out that the effectiveness of promoting the competitiveness lies on whether Zhejiang businessmen choose this promoting behavior,and the determination depends on the market conditions and the information processing capacity of Zhejiang businessmen.Therefore,in order to promote the competitiveness of Zhejiang Businessmen,the market environment should be impr...
Keywords:Zhejiang Businessmen  Competitiveness  Behavioral Analysis  Promotion  
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