| 河南省民间文化品牌化研究 |
| |
| 引用本文： | 魏华. 河南省民间文化品牌化研究[J]. 佛山科学技术学院学报(社会科学版), 2008, 26(6): 63-65 |
| |
| 作者姓名： | 魏华 |
| |
| 作者单位： | 郑州轻工业学院,艺术设计学院,河南,郑州,450002 |
| |
| 基金项目： | 2007年河南省哲学社会科学规划项目 |
| |
| 摘 要： | 民间文化资源是发展河南省民间文化产业的切入点和突破口。促进民间文化资源的开发和利用。打造特色品牌．则应从以下几个方面入手：高度重视民间文化原创．立足现实、抓准定位、提升品位。加强我省民间文化品牌建设。必须处理好资源开发和品牌化的关系．政府推进和民间运作的关系。
|
| 关 键 词： | 河南 民间文化 特色品牌 |
The Study of Forging Folk-culture Brands in Henan Province |
| |
| WEI Hua. The Study of Forging Folk-culture Brands in Henan Province[J]. Journal of Foshan University(Social Science), 2008, 26(6): 63-65 |
| |
| Authors: | WEI Hua |
| |
| Affiliation: | WEI Hua(School of Art Design,Zhengzhou University of Light Industry,Zhengzhou 450002,China) |
| |
| Abstract: | Folk-culture resources have been the breakthrough to develop folk-culture industry of Henan Province.To accelerate the development and utilization of folkculture resources and to forge characteristic brands in Henan Province,we should stress the originality in folk culture,base upon the reality,set the orientation accurately and promote brand effects.In addition,we should well handle the relation between developing resources and innovating brands,between promotion by the government and folk operation. |
| |
| Keywords: | Henan folk culture characteristic brands |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
