The Relationship Between Reinforcement and Gaming Machine Choice |
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Authors: | John Haw |
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Institution: | (1) School of Psychology, University of Western Sydney, Locked Bag 1797, Penrith South DC, NSW, 1797, Australia |
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Abstract: | The present study assessed whether prior reinforcement experiences were related to gaming machine choice and the decision
to change gaming machines during a session of gambling. Seventy undergraduate students (48 women, 22 men; mean age = 22.05 years)
were presented with two visually identical simulated gaming machines in a practice phase. These simulated machines differed
only in the rate of reinforcement. After the practice phase, participants were asked to choose a machine to play in the test
phase and were allowed to change machines at will. Two measures of reinforcement were employed; frequency of wins and payback
rate. Results indicated that neither measure of reinforcement was related to machine choice, but both were predictors of when
participants changed machines. A post-hoc analysis of the 33 participants who changed machines during the test phase found
a significant relationship between machine choice and prior reinforcement. For these participants, payback rate was significantly
related to machine choice, unlike frequency of wins. |
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Keywords: | Reinforcement Win frequency Payback rate Gaming machine choice |
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