中国传统数理尺度研究在CI设计中的应用探索

中国传统数理逻辑理论及思维方式,以高度精炼的数理尺度关系为探索和把握艺术规律提供了依据。企业形象识别系统（corporate identity,CI）设计作为品牌识别系统设计的重要理论和方法,拥有系统性、创新性和规范性的运作原则,运用中国传统数理尺度研究成果不仅能够为我们提供系统性的思维方式,而且可以在CI设计的定位、创意、设计表现及实施过程中发挥重要的指导作用;同时,在实践过程中能够提供具有创新性的视觉表现形式。

Study on Chinese Traditional Mathematical Scale Application in CI Design

The theory and the way of thinking of Chinese traditional mathematical logic provide a basis to explore and grasp the law of art regular pattern.CI design is an important design theory and method of brand identity system which has the operation principle of systematic,innovative and specification.If we make full use of Chinese traditional mathematics scale research achievements,we can not only obtain the systematic say of thinking,but also obtain innovative visual effects and forms in positioning,creativity and Implementation of CI design.