| 模糊语言在英语广告中的运用 |
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| 引用本文： | 蓝国兴. 模糊语言在英语广告中的运用[J]. 牡丹江师范学院学报(哲学社会科学版), 2006, 0(5): 82-83 |
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| 作者姓名： | 蓝国兴 |
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| 作者单位： | 贺州学院外语系,广西,贺州,542800 |
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| 摘 要： | 在英语广告中恰当地运用模糊语言,能使广告语言凝练、生动、富有感染力.但是,如果模糊语言运用不当或过分使用,也会引起消费者理解上的混乱,甚至会产生假象,误导消费者.
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| 关 键 词： | 英语广告 模糊语言 假比较级 购买欲望 |
| 文章编号： | 1003-6121(2006)05-0082-02 |
| 修稿时间： | 2006-05-28 |
The Application of Fuzzy Language in English Advertising |
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| Lan Guoxing. The Application of Fuzzy Language in English Advertising[J]. Journal of Mudanjiang Teachers' College(Philosophy Social Sciences Edition), 2006, 0(5): 82-83 |
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| Authors: | Lan Guoxing |
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| Abstract: | The appropriate use of fuzzy language in English advertising will make the language concise and lively.However,improper or excessive use of fuzzy language,will make the consumers confused,and even mislead the consumers. |
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| Keywords: | English advertising fuzzy language pseudo-comparative purchasing desire |
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