| 边缘型古镇旅游市场营销的SWOT分析——以湘西芙蓉镇为例 |
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| 引用本文： | 张怀英.边缘型古镇旅游市场营销的SWOT分析——以湘西芙蓉镇为例[J].吉首大学学报(社会科学版),2011,32(2):103-106. |
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| 作者姓名： | 张怀英 |
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| 作者单位： | (吉首大学 商学院，湖南 吉首 416000) |
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| 基金项目： | 湖南省社科规划基金项目 |
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| 摘 要： | 芙蓉镇旅游发展的优势比较突出，但劣势也比较明显，在大湘西新一轮旅游产业发展与旅游宣传的机遇下，芙蓉镇旅游市场明确自己的市场地位，与周边景点建立合作共赢的关系，通过多方筹资，科学合理地对旅游资源进行全方位、多层次的递进开发和深度开发，从而彻底改变在夹缝中生存的尴尬境地。
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| 关 键 词： | 边缘型古镇 旅游市场营销 SWOT分析 |
SWOT Analysis of Tourism Marketing on Marginal Ancient Town A Case Study in Furong Town of Xiangxi |
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| ZHANG Huai-ying.SWOT Analysis of Tourism Marketing on Marginal Ancient Town A Case Study in Furong Town of Xiangxi[J].Journal of Jishou University(Social Science),2011,32(2):103-106. |
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| Authors: | ZHANG Huai-ying |
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| Institution: | (Business College，Jishou University,Jishou,Hunan 416000,China) |
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| Abstract: | The superiority of Furong town tourism development is more outstanding,but its disadvantage is obvious.Under a new opportunity of tourism industry and tourism promotion in west Hunan,Furong town clears tourism market position,and builds win-win relationships with surrounding attractions.Especially,through many channels of fund-raising,scientifically and reasonably developing tourist resources in an all-round and a multi-level depth to completely change the embarrassed situation that surrounded by the mighty tourism attractions. |
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| Keywords: | marginal ancient town tourism marketing SWOT analysis |
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