世界传媒产业兼并重组及其启示

近些年来 ,世界传媒产业兼并重组空前活跃。传媒并购从行业内部向跨行业发展 ,从国内并购向跨国并购发展 ,从发达国家向全球扩展 ,从最初的横向并购向纵向并购以及混合并购发展 ,并出现了新老媒体的融合 ,加快了传媒产业国际化进程。兼并重组对传媒产业结构的变迁和经济发展带来了深刻的影响。对我国传媒产业的进一步改革和发展来说 ,要适应世界传媒产业结构调整的趋势 ,加快传媒产业集团化的步伐 ,重视网络传媒事业的建设 ,加强管理体制、运行机制和投融资体制的创新 ,进入资本市场 ,提升传媒产业的技术水平 ,提高我国传媒产业的国际竞争力

World Media Industry's Merger-Restructuring and its Illumining Significance

In recent years, world media industry's merger and restructuring are much more active than ever. Media's M&A has developed from the inner_industry to the inter_industry, from internal scope to the international scope, from developed countries to the whole world, from the initially horizontal form to the vertical and mixed form, and has grown into the fusion of traditional and internet medias as well. All of the above has accelerated the process of media industry's internationalization. The merger and restructuring have exerted a great influence on the structure changes of media industry and economy development. To further reform and develop our media industry, we must follow the trend of world media industry's structure adjustment, accelerate the process to develop media industry into group, attach importance to the construction of internet communication, strengthen innovation of the systems of administration, operation, and financing, enter capital market, promote technical level and international competitiveness of the Chinese media industry.