| 昆明城市品牌传播的调查与分析 |
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| 引用本文： | 刘艳子,刘艳蓉.昆明城市品牌传播的调查与分析[J].昆明理工大学学报(社会科学),2011,11(1):85-90. |
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| 作者姓名： | 刘艳子 刘艳蓉 |
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| 作者单位： | 刘艳子,LIU Yan-zi(昆明理工大学艺术与传媒学院,云南昆明,650093);刘艳蓉,LIUYan-rong(青岛农业大学艺术与传媒学院,山东青岛,266109) |
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| 基金项目： | 昆明理工大学青年基金科研项目"昆明城市形象的整合传播之变" |
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| 摘 要： | 昆明以往定位于＂春城＂的＂旅游城市＂形象开始老化,以文化产业为中心建设新昆明成为可能。提升城市文化的竞争力,塑造新昆明形象,必须由单一的媒体广告传播方式向媒体整合传播转变。
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| 关 键 词： | 昆明 城市形象 文化产业 整合传播 |
The Investigation and Analysis of Kunming's City Brand Communication |
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| LIU Yan-zi,LIUYan-rong.The Investigation and Analysis of Kunming's City Brand Communication[J].Journal of Kunming University of Science and Technology(Social Sciences),2011,11(1):85-90. |
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| Authors: | LIU Yan-zi LIUYan-rong |
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| Institution: | 1.School of Arts and Media,Kunming University of Science and Technology,Kunming,Yunnan,650224,China;2.Art and Media College of Qingdao Agricultural University,Qingdao,Shandong,266109,China) |
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| Abstract: | According to the three months′ investigation of the city′s image communication of Kunming,the fame as the ＂City of Eternal Spring＂ has been ageing.Maybe it is not only a tourist city but a new city based on culture industry.To enhance culture competitiveness and build a totally new image,Kunming needs to change from the past one-way communication to the integrated communication. |
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| Keywords: | Kunming city image culture industry integrated communication |
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