| 新媒体事件的话语生产框架:基于类型学社会话语的分析视角 |
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| 引用本文： | 郑恩, 纪亚东, 龚瑶,.新媒体事件的话语生产框架:基于类型学社会话语的分析视角[J].重庆工商大学学报(社会科学版),2011,28(4):93-99. |
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| 作者姓名： | 郑恩 纪亚东 龚瑶 |
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| 作者单位： | 清华大学新闻与传播学院,北京,100084 |
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| 摘 要： | 本文以类型学社会话语的分析框架将新媒体事件归纳为四类话语即国家(民族)话语、公共性话语、民粹主义话语和文化话语,话语背后分别体现了官方意志与爱国精神、公民性力量、戏谑狂欢精神和文化建构逻辑。这些话语共同构成了新媒体舆情的主要表达内容。
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| 关 键 词： | 新媒体事件 类型学社会分析法 四类话语 话语舆情综合模式 |
Discourse Production Framework of New Media Events:Analysis Perspective Based on Social Discourse of Typology |
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| ZHENG En,JI Ya-dong,GONG Yao.Discourse Production Framework of New Media Events:Analysis Perspective Based on Social Discourse of Typology[J].Journal of Chongqing Technology and Business University Social Science Edition,2011,28(4):93-99. |
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| Authors: | ZHENG En JI Ya-dong GONG Yao |
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| Institution: | ZHENG En,JI Ya-dong,GONG Yao(School of News and Transmission,Qinghua University,Beijing 100084,China) |
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| Abstract: | This paper uses the analysis framework of social discourse of typology to classify new-media events into such four discourses as national(nationality) discourse,public discourse,Populism discourse and cultural discourse,different discourse backgrounds respectively embody official willing,patriotic spirit,civic power,bantering revel spirit and cultural construction logic.These discourses co-compose main expression contents of public opinions of new media. |
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| Keywords: | new-media events social analysis method of typology four classes of discourses comprehensive mode of public opinions of discourses |
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