| 论作为文化产业的民营书店的现状与发展 |
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| 引用本文： | 王生智.论作为文化产业的民营书店的现状与发展[J].南京航空航天大学学报(社会科学版),2005,7(1):43-47. |
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| 作者姓名： | 王生智 |
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| 作者单位： | 南京航空航天大学人文与社会科学学院 江苏南京210016 |
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| 摘 要： | 民营书店已经成为中国图书发行的主渠道之一,国内出现了一批实力强大的民营书店。然而部分民营书店经营不规范,缺乏现代企业管理制度,利润偏低,面临着来自外资书店的竞争。民营书店的发展策略是建立股份制公司,精确定位,引进先进的营销手法,以此实现新的跨越
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| 关 键 词： | 文化产业 民营书店 现状 思路 |
| 文章编号： | 1671-2129(2005)01-0043-05 |
| 修稿时间： | 2004年8月15日 |
The Current Situation and Development Strategies of China's Private Bookstores |
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| WANG Sheng_zhi.The Current Situation and Development Strategies of China's Private Bookstores[J].Journal of Nanjing University of Aeronautics & Astronautics(Social Sciences),2005,7(1):43-47. |
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| Authors: | WANG Sheng_zhi |
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| Abstract: | Private bookstores have become one of the main distribution channels of books in China. This year private bookstores are endowed with the power of general distribution and wholesale of books. Yet, some private bookstores are confronted with such problems as unscientific management, low profits, fiece competitions from foreign bookstores. To solve the problems,the private bookstores are expected to establish joint_stock companies, fix a proper position, and adopt advanced marketing stategies. |
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| Keywords: | culture industry private bookstores current situation solutions |
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