| 基于Bass模型的竞争产品市场扩散研究 |
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| 引用本文： | 王颖晖,刘西林. 基于Bass模型的竞争产品市场扩散研究[J]. 西安电子科技大学学报(社会科学版), 2006, 16(4): 11-15 |
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| 作者姓名： | 王颖晖 刘西林 |
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| 作者单位： | 西北工业大学,管理学院,陕西,西安,710072 |
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| 摘 要： | 针对竞争性产品的市场扩散过程,在Bass模型基础上提出多种竞争产品的市场扩散模型,考虑到竞争市场中由于各种同类产品对信息传播媒介资源的占有与使用效果的相互影响,分析各种产品不同的市场扩散过程。模型利用MATLAB-SIMULINK软件进行微分方程组的求解,为操作应用提供了方便的工具。提出应用该模型进行市场分析与预测的步骤,并通过某类型竞争产品的销售情况与市场份额算例对模型给予验证。
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| 关 键 词： | 市场扩散 Bass模型 竞争产品 |
| 文章编号： | 1008-472X(2006)04-0011-05 |
| 修稿时间： | 2006-03-10 |
A Bass-based Research on Market Diffusion Model of Competitive Products |
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| WANG Ying-hui,LIU Xi-lin. A Bass-based Research on Market Diffusion Model of Competitive Products[J]. Journal of Xidian University (Social Sciences Edition), 2006, 16(4): 11-15 |
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| Authors: | WANG Ying-hui LIU Xi-lin |
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| Abstract: | Based on Bass model,this paper proposes the market confusion model of competitive products.Considering mutual influence on possession and working efficiency of informational diffusing media,an analysis of different processes of market diffusion is made.Software Matlab-Simulink is used in calculating differential equation,providing a convenient tool for further commercial application.Meanwhile,validation of the model is presented through an example of a type of competitive products. |
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| Keywords: | market confusion Bass model competitive products |
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