试论新闻策划的合力导向

加入WTO之后 ,国内媒体要想做大、做强 ,加大在国际上的声音 ,必须加强新闻策划 ,必须强调新闻合力 ,因此 ,研究新闻策划的合力导向是十分重要的。事实证明 ,媒介合力导向的传播效果来自于精深的策划 ,同样 ,新闻策划也需要发挥合力导向的作用 ,两者相辅相成 ,共同促进。在新闻策划的合力导向实施过程中 ,应遵循导向正确的原则、集思广益的原则、慎重筹划的原则以及目标整合的原则 ,以保证新闻传播事业能够形成整体功能和综合效应 ,使影响新闻事业效果的各个因素朝着正确的方向、沿着最佳的路线协调一致 ,同步前进。

On the Cooperative Directions of the News Plan

The cooperative directions of the news plan will be more important,because,after the entry of WTO,domestic media groups who intend to exterd their international influence are bound to intensify cooperation in news plan,emphasising news cooperation.It has been proved that the disseminate effect of media cooperative direction derives from elaborate plans. Conversely, the news plan also needs the help of cooperative direction. Thus the two individuals interact and promote together. In the course of this program, there are several principles that we should follow ,such as correcting directions, pooling the wisdom of masses, planning carefully and conforming the study to ensure the formation of the whole functions and the synthetical effects in the news disseminate field. All the factors that affect the news effort can be assembled, heading forward the correct direction and the best line.