出版企业应收账款与存货管理研究

采用案例研究方法，以凤凰传媒、中南传媒、长江传媒和出版传媒4家A股上市公司为例，分析出版行业的应收账款和存货管理情况，并提炼出相应的经验和启示。分析认为:在财务上，出版企业在做好内部控制与预警机制的同时，还可以尝试金融创新；在渠道上，出版企业应进行资源整合，打通出版环节与发行环节，可以增强应收账款周转率，还可以促进以销定产，从源头上减少存货；在业务上，出版企业要多做好产品，尽力挖掘好产品的延伸价值，推进数字出版、按需印刷，从根本上减轻存货压力。

Study on receivable account and investory management of publishing business

This paper uses case study method to analyze the receivable accounts and inventory management of publishing industry and then extracts the experience and enlightenment. The cases include Phoenix Media, South Media, Yangtze River Media and Publishing Media, which are all A share listed companies. The following conclusions are arrived: from the perspective of financial management, publishing firms should have the internal control and early warming; at the same time, they can also think about financial innovation, such as using receivable accounts or inventory as collateral to apply for a loan,using receivable accounts or inventory as underlying assets for assets securitization to accelerate fund flow; from the perspective of channel, publishing firms should integrate resources and connect publishing and distribution links, they can increase the receivable accounts turnover ratio and promote sale quotas and reduce inventory; from the perspective of business operation, publishing firms are supposed to manufacture products with better quality, try their best in searching for products’ extension value, promote digital publishing and carry out print on demand to significantly reduce the inventory pressure.