安徽高速公路文化提升战略探析

从安徽高速公路文化的内涵及表现出发，归纳总结了安徽高速公路文化的特点:融入徽风皖韵、遵循生态理念、倡导微笑服务和实行综合管理，探析了安徽高速公路文化的塑造策略:构建了内涵鲜明的行业价值观、制定了一系列严格有效的管理制度、创建了独具匠心的微笑服务品牌、开展了丰富多彩的文体活动，重点探析安徽高速公路文化的提升战略:全面融合地域特色、拓宽微笑服务领域、加大公益文化建设和健全综合服务体系。

Analysis of the upgrading strategies of Anhui expressway culture

This paper, starting form the connotation and manifestation of Anhui expressway culture, summarized the characteristics of Anhui expressway culture: the integration and distinctive features of Anhui, adherence to ecological concept, advocation of smiling service and integrated management. Besides, it investigated the molding strategies of Anhui expressway culture, which were the construction of distinctive industry values, formulation of a series of strict and effective rules, the establishment of original smiling service brands and the initiation of colorful recreational activities. The upgrading strategies of Anhui expressway culture was emphatically analyzed in this paper, which were comprehensive integration of local characteristics, the expansion of smiling service field, the construction of public culture and the perfection of comprehensive service system.