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国内度假型酒店的发展研究
引用本文:程露悬.国内度假型酒店的发展研究[J].广州大学学报(社会科学版),2001(10).
作者姓名:程露悬
作者单位:广州大学经济与管理学院 广东广州
摘    要:经过十几年的发展,国内度假旅游行业已逐渐走向成熟,但目前许多度假地酒店盲目建设,数量过大、档次太高,导致大量客房空置,资源浪费严重。本文在分析国内度假地的世界竞争能力后提出,国内游客是我国度假区的主要目标市场,因此在进行度假区酒店的开发和建设时,应针对国内旅游市场的消费需求,做好酒店的建设和开发工作。

关 键 词:度假型酒店  市场定位  发展趋势

Research on Development of Domestic Resort Hotels
CHENG Lu-xuan.Research on Development of Domestic Resort Hotels[J].Journal of Guangzhou University(Social Science Edition),2001(10).
Authors:CHENG Lu-xuan
Abstract:After over a decade's development, vocational tourism has become mature.But there are still many prob- lems found in the devolopment of resort hotels, for instance,the number of hotels of high grades is much more than needed,meanwhile the number of guest rooms is also too big.The paper by analyzing the competition of domestic re- sort hotels,concludes that the domestic tourist resorts should aim at domestic,and that when planning and building any hotels in the resorts,the needs of domestic tourists must be taken into account.
Keywords:resort hotel  market targeting  development trend
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