论高校图书馆的公共关系效应与实现途径

公共关系是一门“内求团结 ,外求发展”的经营管理科学的艺术。高校图书馆运用好公共关系 ,有助于自身良好形象的树立 ,有助于“四大职能”的履行 ,有助于良好人际关系的形成。高校图书馆要树立公关意识 ,尊重馆员及读者 ,广集开发信息、搞好沟通 ,多渠道进行宣传 ,这是实现公共关系效应较理想的途径。

Public Relation Effective of Library of College and Its Way of Realization

public relation is business management science and art,which seek internal unite and external development,the better public relation of library may establish good figures,execute four functions and set up well personship relations,so the best effective way that realize public relations is establishment public consciousness,respect librarian and reader,collection and exploitation information.