| 图画现代主义的设计史深层意义探寻 |
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| 引用本文： | 赵平垣. 图画现代主义的设计史深层意义探寻[J]. 山西大同大学学报(社会科学版), 2009, 23(6): 107-109 |
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| 作者姓名： | 赵平垣 |
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| 作者单位： | 集美大学艺术学院,福建,厦门,361021 |
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| 摘 要： | 图画现代主义是广告设计语言在装饰艺术运动和现代主义艺术综合影响下的过渡状态，它极大地巩固绘画要素在平面设计领域的地位，在现代广告视觉语言现代性转捩的过程中起到了承上启下的作用，同时它以特殊的形式主义语言表达了时代特有的精神内涵。
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| 关 键 词： | 图画现代主义 视觉语言 现代性 |
Seeking the Deep Meaning of P.M in Design History |
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| ZHAO Ping-yuan. Seeking the Deep Meaning of P.M in Design History[J]. Journal of Shanxi Datong University(Social Science Edition), 2009, 23(6): 107-109 |
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| Authors: | ZHAO Ping-yuan |
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| Affiliation: | ZHAO Ping-yuan (School of Art, Jimei University, Xiamen Fujian, 361021 ) |
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| Abstract: | Pictorial Moderuism is a kind of transition statement of advertisement design language on the influence of Art Decoration and Modernism art. It largely strengthens the primary position of pictorial elements in the field of graphic design. Meanwhile, it plays an important part of advertisement visual language in modernity transition and expresses the special spirit of the ages. |
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| Keywords: | pictorial modernism visual language of advertisement modernity |
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