论中国当代的消费主义文化——以电子产品的消费为例

在当下中国,在外来文化特别是商业文化的冲击下,传统的消费文化发生了很大变化,其内涵也越来越深刻。首先,电子产品以其独特之处以及其在消费市场所构成的特别消费现象,成为中国当代消费主义文化的基本态势,商品作为某种特定的符号意义进行生产消费。其次,传媒和中国当代消费主义文化的联系更加紧密,时尚在促进文化交流、活跃市场经济方面的作用越来越巨大,但也造成国人消费观念的畸形发展。再次,传媒在影响中国当代消费主义文化的同时也带来了积极变化:传统媒体信息传播方式发生改变,媒体对消费个体单向度的信息灌输变成了有消费者参与的信息传播的双向互动过程,特别是互联网的普及,个人在信息的选择上拥有了更多的自主性。

On the Contemporary Chinese Culture of Consumerism: A Case Study of the Consumerism of Electronic Products

Under the impact of foreign culture,particularly business culture,the traditional consumer culture in modern China has undergone tremendous changes,with its meaning becoming more profound.Firstly,electronic products,with its distinct features and the unique phenomenon it causes in the consumer market,have become the main trend of modern China’s consumerism culture,in which the commodity is produced and consumed with a special symbolic meaning.Secondly,media and the consumerism culture in modern China has become more interconnected,and while fashion plays an increasingly important part in promoting cultural exchanges and stimulating the market economy,it is also responsible for the deformed development of Chinese people’s consumption concept.Thirdly,media has brought about positive changes while it is influencing the consumerism culture in modern China.The information spreading means of traditional media has changed,i.e.the one-way media has been replaced by the interactive and two-way media in which the consumers take part in the spreading of information.In particular,with the popularization of the Internet,individuals have more freedom in selecting information.