| 论明星品牌与华语电影产业的对接 |
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| 引用本文： | 沈鲁,姜娜. 论明星品牌与华语电影产业的对接[J]. 成都理工大学学报(社会科学版), 2012, 0(5): 7-10 |
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| 作者姓名： | 沈鲁 姜娜 |
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| 作者单位： | 南昌大学艺术与设计学院,南昌330031 |
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| 基金项目： | 2010年度国家社科基金项目“国家文化产业战略视野中的媒介品牌建设研究”(10CXW023)的研究成果 |
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| 摘 要： | 明星是电影产业中最为重要的创意人才之一,明星凭借其广受赞誉的演技、为观众所喜爱的性格特征,吸引众多注意力,从而具有很高的商业价值。为加速实现华语电影产业振兴与文化繁荣的双重发展目标,华语电影产业开始在明星品牌定位、明星品牌如何介入电影产品的生产、明星品牌的价值评估等三个层面积极采取有效的品牌化运作,以进一步满足电影受众/消费者的需求而获得电影市场优势,进而满足电影生产者的利益。
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| 关 键 词： | 明星品牌 华语电影产业 |
Research on the Docking of the Star Brand and Chinese-Language Film Industry |
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| SHEN Lu,JIANG Na. Research on the Docking of the Star Brand and Chinese-Language Film Industry[J]. Journal of Chengdu University of Technology:Social Sciences, 2012, 0(5): 7-10 |
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| Authors: | SHEN Lu JIANG Na |
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| Affiliation: | (School of Art and Design of Nanchang University,Nanchang Jiangxi 330031,China) |
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| Abstract: | Star is one of the most important creative talent in the film industry who can attract many attention and have a high commercial value by virtue of its highly acclaimed acting and the audience favorite character.In order to accelerate the achievement of the dual development goals of the Chinese film industry thriving and cultural prosperity,Chinese film industry begins to take effective operation of the brand,at three levels such as in the star brand positioning and how the star brand involved in film production and star brand value assessment.Thus,the needs of the movie audience / consumer film market advantage and the interests of film producers will be able to meet. |
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| Keywords: | star brand Chinese film industry |
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