河南苏东坡文化旅游资源开发意义与措施初探

名人文化是激起人们旅游欲的重要内驱动力,崇拜追忆名人及进行文化审美是旅游者的高层次文化需求。河南省境内苏东坡文化旅游资源丰富而且品位较高,分布地域较广,具有较大的旅游价值,但开发程度较低,亟待进一步整合、利用。本文从名人文化旅游开发的意义出发,分析了河南省境内苏东坡文化旅游资源的开发、整合所具有的精神价值和旅游经济意义;提出了兼具再现东坡文化风采与传承中原传统文化、促进省内旅游经济发展双重含义的建议与具体可行性措施。

The Significance of Exploit of Su Dongpo Cultural Tourism Resources in Henan and Feasible Methods

The celebrity culture is an important inner driving force of the tourists.The tourists'Worship for celebrities urges them to appreciate their cultural aesthetics.In fact,Su Dongpo cultural resources in Henan province are abundant,we should take the advantages of the extensive distribution and high value for tourism to exploit,integrate and utilize the development of Henan tourism.Based on the significance of exploiting celebrity culture,this paper analyses the spiritual and economical values of exploiting and integrating Su Dongpo culture tourism resources in Henan,besides,the paper proposes some suggestions and feasible methods for the combination of Su Dongpo culture and central China culture so as to accelerate Henan tourism.