宁德市（城区）超市竞争力调研实证分析

随着宁德零售业的飞速发展，宁德市城区超市竞争力随之发生了巨大的变化。本文以宁德市城区消费者的购物行为调查统计资料为基础，得出宁德市超市竞争状况，深入剖析当地的超市消费者的消费心理和行为，揭示了需要引起零售企业管理者重视的细节，构成了零售企业满足顾客需求，支撑企业健康、持久发展的基础。希望本次调查中来自消费者的第一手信息资料能够反映宁德的超市存在的一些亟待解决的问题，同时为超市及零售业各方面组织机构制订相关战略提供坚实客观的决策依据。

Analysis of investigation and confirmation of Ningde's (city proper) supermarket competitive force

Gigantic change happened in supermarket competition of Ningde City with the rapid development of its retail business, The article takes the shopping behavior statistical data as a basis to conclude Ningde＂ s supermarket competition condition. 1 give a profound analysis of local supermarket consumer＂ s expense psychology and behavior, ahd reveal the details which the retail sales enterprise must take care of. All of it formed the basis of enterprises to meet the needs of the consumer, having a healthy and lasting development. 1 hope the first information of this investigation comes from consumers so as to be able to reflect middle-and small-ized city supermarket urgent questions, and provide some trenchant and objective decision basis for supermarkets and related organizations of retail trade to make correlation trategy.