基于浙东“唐诗之路”的剡溪山水文化旅游产品开发

剡溪山水文化是＂唐诗之路＂上一颗耀眼的明珠。与其他旅游资源不同的是,＂唐诗之路＂是诗词之路、文化之路,它对于人文研究、人文旅游有着十分重要的现实意义,开发、利用＂唐诗之路＂剡溪山水文化资源极有现实性,让＂唐诗之路＂尽快从学术研究层面转化为实实在在的旅游产品,开发出：文化生态、修学、科考、宗教、节庆等剡溪山水文化旅游产品,增强剡溪山水文化旅游产品对旅游者的吸引力和感染力,使国内外游客更真切地领略这条古代诗词旅游热线的魅力。

On the Cultural and Tourism Development of Shanxi Scenic Area Based on the Tang Poetry Route

Shanxi cultural landscape is a dazzling pearl on the Tang Poetry Route.Different from other tourism resources,the Tang poetry route is a route of poems and culture,of great significance for cultural studies and tourism.The academic studies on the Tang poetry route should be incarnated into tangible tourist products,products of cultural,academic and religious products,so as to increase the appeal of the Shanxi Scenic Area.