| 浅论长白山冬季旅游产品的开发与营销 |
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| 引用本文： | 温艳玲,王建国. 浅论长白山冬季旅游产品的开发与营销[J]. 延边大学学报, 2003, 36(3): 25-29 |
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| 作者姓名： | 温艳玲 王建国 |
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| 作者单位： | 延边大学东北亚旅游资源开发中心，延边大学经济与管理学院 吉林延吉133002，吉林延吉133002 |
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| 摘 要： | 为促进长白山冬季旅游产品的开发和营销,针对长白山旅游产品开发中存在的优势、劣势、机会、威胁,应扬长避短地从长白山冬季旅游产品的组合、价格定位、宣传渠道的拓展和促销上下功夫。
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| 关 键 词： | 长白山 冬季旅游产品 开发与营销 |
| 文章编号： | 1009-3311(2003)03-0025-05 |
| 修稿时间： | 2003-07-07 |
The Development and Marketing of the Winter Tourism Products in Changbai Mountain |
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| Abstract: | In order to promote the development and marketing of the winter tourism products in Changbai Mountain, this paper studies the strengths and the weakness of the winter tourism products development and analyzes the opportunities and threats that the winter tourism products development face. Therefore, it is proposed that more efforts should be made the formulation , the pricing, the marketing and the advertisement of the winter tourism products in Changbai Mountain. |
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| Keywords: | Changbai Mountain winter tourism products development and marketing |
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