| 舟山旅游整体形象策划探讨 |
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| 引用本文： | 楼筱环.舟山旅游整体形象策划探讨[J].浙江海洋学院学报(人文科学版),2002,19(3):40-43. |
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| 作者姓名： | 楼筱环 |
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| 作者单位： | 浙江海洋学院管理学院,浙江,舟山,316004 |
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| 摘 要： | 旅游形象建设是旅游生产力。策划塑造并传播舟山地方旅游整体形象,对舟山旅游经济可持续发展具有重要意义。当前,关键问题是解决舟山旅游整体形象的定位以及策划与传播的思路。
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| 关 键 词： | 旅游形象 策划 传播 |
| 文章编号： | 1008-8318(2002)03-0040-04 |
| 修稿时间： | 2002年6月26日 |
Discussion about the Scheme of Entire Image of Zhoushan Tourism |
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| LOU Xiao - huan.Discussion about the Scheme of Entire Image of Zhoushan Tourism[J].Journal of Zhejiang Ocean University(Humane Science),2002,19(3):40-43. |
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| Authors: | LOU Xiao - huan |
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| Abstract: | The construction of the tourist image is kind of productive force. It plays an important role in the development of sustainable lourist eonomy in Zhoushan to plan, remoud and spread the entire image of Zhoushan local tourism. At present, the crux of the matter is how to fix the orientation of the entire image of Zhoushan tourism as well as its planning and spread. |
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| Keywords: | tourist image planning spread |
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