| 营销渠道成员之间的冲突与解决方法 |
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| 引用本文： | 周筱莲,庄贵军.营销渠道成员之间的冲突与解决方法[J].北京工商大学学报(社会科学版),2004,19(1):22-26. |
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| 作者姓名： | 周筱莲 庄贵军 |
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| 作者单位： | 1. 西安财经学院,市场营销系,陕西,西安,710061
2. 西安交通大学,管理学院,陕西,西安,710049 |
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| 摘 要： | 在现实生活中,营销渠道成员之间的冲突不仅大量存在,而且能否很好地解决冲突,关系到营销渠道运行的效 率,并由此会影响企业的整体效益。本文讨论了营销渠道冲突的内涵、产生的根源和解决的方法。
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| 关 键 词： | 营销渠道 冲突 冲突的解决方法 关系营销 |
| 文章编号： | 1009-6116(2004)01-22-05 |
| 修稿时间： | 2003年10月31日 |
Conflict and Resolution in Market Channels |
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| Zhou Xiaolian,Zhuang Guijun.Conflict and Resolution in Market Channels[J].Journal of Beijing Technology and Business University:Social Science,2004,19(1):22-26. |
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| Authors: | Zhou Xiaolian Zhuang Guijun |
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| Abstract: | There are numerous conflicts among members of market channels in reality. It counts whether or not the conflicts are properly resolved, which concerns the efficiency of operations of, marketing channels. In turn, this will have an impact on an enterprise's overall profitability. This paper discusses the concept of the channel conflict, the root sources of channel conflict and the methods of channel conflict resolution. |
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| Keywords: | market channel conflict methods of conflict resolution connection marketing |
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