| 浅析旅游企业品牌经营战略 |
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| 引用本文： | 孙虹飞.浅析旅游企业品牌经营战略[J].吉林工程技术师范学院学报,2003(10). |
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| 作者姓名： | 孙虹飞 |
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| 作者单位： | 吉林工程技术师范学院工商管理系 吉林 |
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| 摘 要： | 中国正式加入世界贸易组织后,外国旅游企业在一定约束条件下到中国经营业务。这势 必会对我国旅游企业造成一定的冲击。为此,我国旅游企业必须打造中国旅游的强势品牌。本文就品 牌经营战略的必要性和我国旅游企业在品牌经营中应注意的问题进行了阐述。
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| 关 键 词： | 旅游企业 品牌意识 品牌效应 品牌经营 |
On travel enterprises' brand running strategy |
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| SUN Hongfei Jilin Teachers Institute of Engineering and Technology,Changchun Jilin ,China.On travel enterprises'''' brand running strategy[J].Journal of Jilin Teachers Institute of Engineering and Technology(Natural Sciences Edition),2003(10). |
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| Authors: | SUN Hongfei Jilin Teachers Institute of Engineering and Technology Changchun Jilin China |
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| Institution: | SUN Hongfei Jilin Teachers Institute of Engineering and Technology,Changchun Jilin 130052,China |
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| Abstract: | After China entering WTO, under some constrained conditions, foreign travel enterprises can come to China to run their business, which will make impact on our travel enterprises. So we must make our own competitive brands. This article expounds the necessity of brand running strategy and problems that our travel enterprises confront when they concentrate on the brand running. |
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| Keywords: | travel enterprise brand sense brand effect brand running |
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