DETERMINING THE MOST PROFITABLE RETAIL BRAND MIX FROM EMPIRICAL MEASURES OF BRAND PREFERENCE |
| |
Authors: | Evan E Anderson |
| |
Abstract: | This paper refers to the brand-preference parameters of a previously accepted empirical model, and axiomatically generates several basic propositions and their proofs, which define the retail store's most profitable short-run blend of product brands. |
| |
Keywords: | |
|
|