A Model of Quality of College Life (QCL) of Students in Korea |
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| Authors: | Grace ?Yu Dong-Jin?Lee |
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| Institution: | (1) Department of Marketing, Yonsei University, Seoul, South Korea |
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| Abstract: | This study develops and tests a model of quality of college life (QCL) of students in Korea. In this study, QCL of students
is conceptualized in terms of needs satisfaction and affect balance. It has been hypothesized that satisfaction with education
services, administrative services, and facilities have a significant impact on QCL, which in turn positively influences identification,
positive word of mouth, and overall quality of life. The results of a survey on 228 Korean college students largely support
the model. Managerial and policy implications are discussed. |
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| Keywords: | Quality of college life (QCL) Quality of life (QOL) Identification Positive word of mouth |
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