| Abstract: | While much research has been done on the determinants of change in prejudice among whites, relatively little is known about the process of change in contemporary racial attitudes, variously described as symbolic racism, laissez‐faire racism, or color‐blind racism. This article uses data from a sample of white college students to examine the impact of intergroup contact and exposure to information about racial issues on changes in contemporary racial attitudes and feelings toward blacks (a key component of prejudice), using Pettigrew's (1998) model of the process by which contact produces change in racial attitudes. Results provide support for Pettigrew's model, showing while contact is important in changing whites’ feelings about blacks, both contact and exposure to information about race are important predictors of changes in contemporary racial attitudes. A comparison of longitudinal and cross‐sectional models of contemporary racial attitudes suggests that contact, especially in setting with “friendship potential,” has an impact on attitudes both directly and indirectly, through providing avenues through which racial information can be obtained as well as by providing motivation to pay attention to it. |
