闭环供应链主体中销售商低碳行为评价

作为闭环供应链中的渠道主体，销售商实施低碳行为是企业实现资源长远利用的必然选择，是塑造企业低碳形象的必然要求，也是规避企业劣势与威胁、创造无限商机的必经之路。通过构建SEM对销售商低碳行为进行评价，运用SPSS 13.0和LISREL 8.80软件处理指标数据，筛选出关键的影响因素，并有针对性地加以改进，以期为销售商实现长期综合效益提供理论参考与技术指导。

Evaluation of low-carbon behavior of distributor among subjects of closed-loop supply chain

As the channel subject of closed-loop supply chain,to implement low-carbon behavior of distributor is not only an inevitable choice of enterprise to realize long-term utilization of resources,and an inevitable demand of enterprise to establish low-carbon image,but also an compulsory path to avoid weaknesse and threat,and create unlimited business opportunity of enterprise.The low-carbon behavior of distributor is evaluated by establishing Structural Equation Model(SEM),and SPSS 13.0 and LISREL 8.80 softwares are applied to process indicator data,which filters key influence factors and improves them accordingly,in order to provide theoratical reference and technical guidance to realize long-term comprehensive benefits of distributor.