| 企业品牌资本内涵研究 |
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| 引用本文： | 何娟. 企业品牌资本内涵研究[J]. 云南社会科学, 2005, 0(2): 77-80 |
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| 作者姓名： | 何娟 |
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| 作者单位： | 四川大学,经济学院,四川,成都,610064 |
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| 摘 要： | 基于企业实践和理论创新的需要,作者通过对品牌资产相关度较高的几个范畴进行辨析,以资本的经典理论作支撑,结合现代品牌研究的最新进展,对品牌资本内涵作了全新阐释,给出了分析品牌资本的新框架。
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| 关 键 词： | 企业品牌 品牌资产 品牌资本 |
| 文章编号： | 1000-8691(2005)02-0077-04 |
| 修稿时间： | 2004-09-10 |
On the Connotation of Enterprise Brand Capital |
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| HE Juan. On the Connotation of Enterprise Brand Capital[J]. Social Sciences in Yunnan, 2005, 0(2): 77-80 |
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| Authors: | HE Juan |
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| Abstract: | To meet the demand of enterprise practice and theory innovation, the author takes classical capital doctrines as support and combine the up-to-date advancement of brand research in distinguishing the concerned concepts of the brand equity so as to set up a new frame for analyzing the brand capital and defining the connotation of it. |
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| Keywords: | Enterprise brand Brand asset Brand capital |
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