论全球化视野下的文化产业发展战略

全球化是一个包含本土化的复合意义概念，它是国际化和本土化、单一性和多样性、普遍性和特殊性的复杂、对立的统一体，本文以全球化为理论切入视角，分析了世界文化产业中在全球化和本土化问题上各执一端的两种取向，认为科学的文化产业发展策略是既要积极参与全球文化产业的交流和互动，又要大力发展具有民族文化特色的本土文化产业，以切实提高民族文化产业的核心竞争力。

On Cultural Industrial Development Strategy in the View of Globalization

Globalization is a compound concept which contains the localization within it,and it is the complicated and conflicting combination of globalization and localization,singleness and diversity,universality and particularity.Studying from the perspective of globlization as the theory,this paper analyzes two wrong opposing trends which hold totally different idea on globalization and localization thinking that the scientific strategy of cultural industry is the active participation of global cultural industry on the one hand and the development of the local cultural industry with striking national feature in full swing on the other hand to improve the core competitive force of national cultural industry.