THE ART OF BEING CRENTE: THE BANIWA PROTESTANT ETHIC AND THE SPIRIT OF SUSTAINABLE DEVELOPMENT

The central objectives of this article are to describe and analyze the Baniwa Art Project, a sustainable development project based on intensive production and commercialization of basketwork, which the Baniwa Indians of the Northwest Amazon (population approximately 12,000), with the assessment of the SocioEnvironmental Institute (ISA), a major NGO in Brazil, launched in the late 1990s. The goals of this project were to enhance the value of the Baniwa basket-making tradition, increase production within the limits of the sustainable use of natural resources, generate income for indigenous producers and their political associations, and train indigenous leadership in the skills of business management. This very successful project was initiated shortly after the creation of the Indigenous Organization of the Içana River Basin (OIBI) and essentially involves 16 of the more than 100 Baniwa communities of the Içana River and its tributaries in Brazil. This article reflects on how young Baniwa evangelical political leaders, with the support of the NGO, promoted the rise of individualism, as well as the introduction of Western values of economic and political success. This generated conflicts with more “traditional” values and practices of egalitarianism producing an increase of witchcraft accusations. The case of a young Baniwa leader who coordinated both the political association and the Art Project illustrates extremely well the sorts of grave conflicts that emerged. This article will also reflect on modifications in human/spirit relations following the introduction of evangelicalism and sustainable development projects. For this, I shall cite extensively from a recent interview I conducted with a Baniwa political leader regarding his perceptions of the relations between evangelicalism, the political movement, and the meanings for the Indians of the notion of “sustainable development.”