The gentle exercise of male power in rural Argentina

Why do women choose their own subordination, and how are their choices linked to structural characteristics of society and to conceptions and ideologies of gender? These are the central questions in this paper based on fieldwork in Santa Cecilia, a farm community in the northern part of Santa Fe province in Argentina. It portrays how power is exercised in face‐to‐face interaction between men and women, on the basis of the existing sexual division of labour in the household and in society at large, and on men's privileged access to crucial resources (material as well as organizational and ideological). It is significant that men's control over resources and women is not associated with conflict and grievances, but is based on shared values. It is argued that masculinity is hegemonic, and the paper aims at revealing the processes whereby hegemonic masculinity “naturalizes” gender inequality.