兵团农产品地理标志建设相关问题研究

农产品地理标志的认证与实施,对于提升新疆兵团特色农产品市场竞争力,推进特色农业产业化进程、品牌战略的实施及观光农业的发展都具有积极的作用。当前,新疆兵团农产品地理标志的实施已具备一些现实条件,但同时农产品地理标志的建设还存在农业品牌意识落后、农业龙头企业实力薄弱、相关机构职能缺失等问题。为此,兵团要通过制定地理标志发展规划、发展培育农业龙头企业、完善农产品地理标志组织机制等措施,加快特色农业地理标志发展战略的实施。

A Study of the Relevant Problems of the Construction of Geographical Indications of XPCC Produce

The attestation and implementation of Geographical Indications of Produce is constructive to the improvement of competitive power of the distinctive produce of XPCC, the promotion of the industri- lization of distinctive agriculture, the implementation of the brand strategy and the development of sight- seeing agriculture. At present, the implemetation of the agricultural indications of XPCC produce has some conditions but its construction still faces problems like backwardness of the awareness of agricul- tural brands, the weakness of agricultural leading enterprises, and the lack of functions of relevant insti- tutions. Therefore, the implementation of strategies to develop the agricultural indicaitons of XPCC pro- duce should be promoted through the making of plans to develop agricultural indications, the development of agricultural leading enterprises, and the perfection of mechanisms of agricultural indications.