Implementing a diversity policy through public incentives: Diversity Plans in companies of the Brussels-Capital Region

ABSTRACT

The development of diversity policies in the private sector is mostly a result of a voluntary engagement of companies. When interested, they decide about the ways and goals of such policies, implications for human resource management and the inclusion of staff with a migration background. This article explores a specific situation in which public authorities offered support and resources to companies in order to develop diversity policies. I present a first analysis of the implementation dynamics of the Brussels Diversity Plan, a policy instrument launched in 2007 by the Government of the city-region of Brussels. Building on the theoretical tools of the political sociology of public policies, I use qualitative material (interviews and administrative documents) to explore implementation processes in three private companies. I show that public authorities can play a decisive role in developing diversity policies in the private sector through incentives rather than constraint. Yet, the room for manoeuver offered to companies leads to important variations regarding how processes unfold and the results achieved.