Sensuous Pageantry

ABSTRACT

This article proposes an exploration of taste through the lens of certain events organized by the Slow Food movement. It aims, first, to situate Slow Food discourses in the practices carried out in particular sites, and second, to account for sensuous relations established between people and food in events such as fairs, festivals, and markets. In redirecting attention to the specificity of sensory practices of the organization, the article contributes to a little-explored field in Slow Food studies. It shows how micro-practices enrich and continuously shape the Slow Food principle of sensory education. Research from fairs, festivals, and markets in England and Italy provides insight into the interactions and strategies of producers, organizers, and visitors, and evaluates modalities of taste-making and taste formation. The article introduces the concept of sensuous pageantry in order to explore multiple ways of engaging with various sensory orders pertaining to the what, who, and how of tasting. It is argued that sensuous pageantry, an often overwhelming and dominant sense of taste and sensing at fairs, brings multiple sensory orders together and creates tensions which alternately undermine or reinforce those sensory orders. As such, fairs offer distinctive conceptual insights for a sociology of taste and the senses, which aims to assess emerging sensory constitutions as potential catalysts and drivers of change.