| 媒介认知论 |
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| 引用本文： | 戴朝阳.媒介认知论[J].辽东学院学报(社会科学版),2009,11(6):147-151. |
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| 作者姓名： | 戴朝阳 |
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| 作者单位： | 泉州师范学院,文学与传播学院,福建,泉州,362000 |
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| 摘 要： | 凡媒介都是符号表达,媒介感不可能等同于现实生活感。视觉形象符号系列表面上看似与客观世界等真,其实它是仿真,有的还是拟真,它是对现实形象的重构,其形象是幻象。形象认知中的声音符号认知是介于形象认知和抽象认知中的认知,但它偏向于形象认知。媒介认知是媒介制作者和发布者与接受者的合谋,主动权在媒介的制作者和发布者那里。不能误把在陌生化、新鲜感驱使下受众接近媒介的现象当成受众建立了相应的媒介认知。认知系统建立后,媒介人就要遵循它,如果背离了它就会被受众拒绝。
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| 关 键 词： | 媒介 认知 符号 |
Some Comments on Media Recognition |
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| DAI Chao-yang.Some Comments on Media Recognition[J].Journal of Liaodong University :Social Sciences,2009,11(6):147-151. |
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| Authors: | DAI Chao-yang |
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| Institution: | DAI Chao-yang(Literature , Communication College,Quanzhou Teacher's College,Quanzhou 362000,China) |
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| Abstract: | All kinds of media express themselves by symbols;therefore,media sense can not be equal to the sense of real life.The visual image symbol series,though apparently is equally as real as practical life,imitate real life.They restructure real images and form illusionary images.The vocal symbol recognition in image recognition is a kind of recognition between image recognition and abstract recognition,but lean to image recognition.Media recognition is cooperation between media manufacturer,promulgator and recei... |
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| Keywords: | media recognition symbol |
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