| 电视剧文学质量与商业能力兼具的途径探析 |
| |
| 引用本文： | 张秀文.电视剧文学质量与商业能力兼具的途径探析[J].贵州民族学院学报,2009(4):102-105. |
| |
| 作者姓名： | 张秀文 |
| |
| 作者单位： | 柳州城市职业学院,广西,柳州,545003 |
| |
| 摘 要： | 社会对电视剧巨大需求和公共资金对其不能投入太多的矛盾，致使电视剧必须具备商业赢利能力，我国超过半数的电视剧却因文学质量过低无法售出而暴殄资源，依靠目前已有较多数量的大学生资源，强化电视剧与文学质量俱在的刺激性，利用好受众的良性心理，增加知识含量，是改善这一状况的途径。
|
| 关 键 词： | 文学质量 商业能力 刺激性 知识含量 |
An Analysis of Ways for Combining the Literary Quality and Commercial Profitability of TV Drama |
| |
| ZHANG Xiuwen.An Analysis of Ways for Combining the Literary Quality and Commercial Profitability of TV Drama[J].Journal of Guizhou University for Nationalities,2009(4):102-105. |
| |
| Authors: | ZHANG Xiuwen |
| |
| Institution: | ZHANG Xiuwen |
| |
| Abstract: | As TV drama is in high demand but the investment of public funds is limited, it has to be profitable. Nevertheless, most TV dramas are of low quality. It is pointed out that college undergraduates should be the main target for TV drama in order to increase its value and profitability. |
| |
| Keywords: | Literary quality commercial profitability knowledge content |
| 本文献已被 维普 万方数据 等数据库收录！ |
