| 市场营销理念与高职教育的塑造 |
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| 引用本文： | 李国友. 市场营销理念与高职教育的塑造[J]. 江西农业大学学报(社会科学版), 2002, 1(3): 158-161 |
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| 作者姓名： | 李国友 |
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| 作者单位： | 浙江金华职业技术学院,经贸学院,浙江,金华,321007 |
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| 摘 要： | 在社会主义市场经济体制初步建立的今天 ,市场营销理念不仅应用于企业经营活动之中 ,也在非营利组织中采用。以培养高等技术应用人才为目标的高职教育 ,在遵循教育规律的同时 ,也要遵循市场规律。树立市场营销理念 ,开拓高职教育新思路 ;分析市场机会 ,选择高职发展新策略 ;运用营销组合 ,寻求高职发展新方法 ,以塑造高职教育的良好形象
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| 关 键 词： | 营销理念 市场机会 营销组合 高职教育新策略 |
| 文章编号： | 1671-6523(2002)03-0158-04 |
| 修稿时间： | 2002-06-25 |
Marketing Conceptions for Remodeling Advanced Professional Education |
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| LI Guo-you. Marketing Conceptions for Remodeling Advanced Professional Education[J]. Journal of Jianxi Agricultural University(Social Science Edition), 2002, 1(3): 158-161 |
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| Authors: | LI Guo-you |
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| Abstract: | Marketing conceptions can be applied not only in business activities but also in non-profit organizations. Accordingly, advanced professional education will abide by both the educational principle and the market principle. This paper suggests that marketing conceptions should be applied in developing advanced professional education, that market opportunities be analyzed for choosing new strategies, and that new approaches be sought by means of the realignment of marketing to remodel advanced professional education. |
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| Keywords: | marketing conception market opportunities the realignment of marketing strategies |
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