网络文本内容挖掘视角下的中国文化形象呈现特征及差异

在若干具有重要性和典型性的国际社交媒体中采集、过滤、选取具有高传播热度的帖子进行内容挖掘和定量分析，考察国际社交媒体热点传播内容中的中国文化形象呈现特征和差异。中国文化的国际社交媒体传播在文化形象构成、文化内容视野、国际文化关系等方面具有“传统化形象”“日常化元素”“交互性语境”等丰富的呈现特质，不同的社交媒体热点内容也有其不同的侧重。我国需从日常挖掘、地方塑造、立体建构等多层面，加强和改进新语境下的中国文化对外传播。

Features and Differences of Chinese Cultural Image from the Perspective of Web Content Mining

By sampling important and typical international social media , posts with high communication attention in every kind of sampled social media are filtered and collected to do content mining and statistical analysis , and the features and differences of Chinese cultural image in hot events of international social media are surveyed .The spread of Chinese culture in international social media has rich features such as traditional image in terms of construction of cultural image , everyday elements in view of cultural content and interactive context about inter-national cultural relation.Furthermore , different social media hot events also have their different emphases.Re-quirements are proposed in the aspects of strengthening and improving international communication of Chinese culture , strengthening the multi-dimensional construction , daily mining and local construction in international so-cial media.