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The use of futures research in product planning
Authors:G. K. Morris   Director of Research
Affiliation:

Matrix Corporate Affairs Consultants Ltd., UK

Abstract:Planning for change means, in effect, the need to manage change. That being so, the topic can be approached from a planning standpoint. This article looks at the problem first from a theoretical aspects—what techniques can be used in detecting developments which can affect the products to be marketed in the future. The second part describes the use of these techniques.
Keywords:
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